Qeelin

Bobo’s 10th anniversary


Bobo, the iconic character that represents this jewelry brand, celebrated his 10th anniversary in 2016. For this occasion, Ores designed, produced and carried out a billboard campaign centered on panda-themed jewelry.

concept


Bobo is inspired by a teddy bear and he embodies friendship. With a depiction of a game of hide-and-seek, we will show the complicity between a young Chinese woman and her panda within a Haussmannian apartment. This East/West contrast is in the image of this brand, whose inspiration is Eastern with a touch of the West.

print


On both Kv, we combined the East and the West in one visual. The Eastern inspiration is represented by the Giant Panda and the Asian model. The Western and Parisian influence is illustrated by the Haussmannian atmosphere and the light treatment. They will be printed in-store but also on other media (airport and shopping mall).

Film


  • Bo Bo collection (4x15s edit)

    Bobo is inspired by a teddy bear and he embodies friendship. With a depiction of a game of hide-and-seek, we will show the complicity between a young Chinese woman and her panda within a Haussmannian apartment. This East/West contrast is in the image of this brand, whose inspiration is Eastern with a touch of the West. This film will be broadcast online and during the opening of the Hong Kong cinema festival to celebrate Bobo’s 10th anniversary.

photography