French viewers will also have seen on their screen
an initial short spot aired over the Christmas and
New Year period. The mood format focuses on
the flagship products from the winter collection,
in the elegant and authentic setting of a famous
Paris hotel. Pictures and atmosphere set the new
tone of the brand’s communication.
We set out to upgrade brand content by offering customers an all-new print document available in store. The outcome, in line with the brand’s positioning, was the Brice Newsletter. Each issue features a European capital, reporting on must-have addresses, places not be missed and encounters with remarkable people who shared their experiences with us.