Seasonal Promotions 2014 / 2015

For 2 years now, we have been working with Decathlon in China for their seasonal special promotions.


We conceptualized, produced and designed these multi sports campaigns to improve brand awareness on their new signature and communicate on key seasonal products. The visuals are used all over China in store, for street marketing operations and online.





We follow a Chinese family throughout the seasons and regions, each time enjoying a different sport.

The concept evolved in 2015 to fulfill Decathlon promise: make the benefits of sports available to all, from in house activities to outdoor sports.