Decathlon

ENDING THE LOYALTY PROGRAM


How to explain the change in the Decathlon loyalty program?

concept


In 2018, Decathlon decided to stop the loyalty program as it is. Instead, a promise : help users live a unique experience. We accompanied Decathlon in the creation of 3 original films, mixing traditional filming and set design with the Boys & Girls studio.

Film


  • THE CONCEPT

  • CREATING PREFERENCE

  • IDENTIFYING USERS