Hermès

Opening in Shanghai


In September 2014, we assisted Hermès for the opening of their Maison Shanghai flagship store.

concept


We produced 2 teasers to raise awareness on the opening of the new store, and to communicate about the Horse Exhibition that took place on the 2nd floor of the event. We also covered the opening event with a video report and photos, shared live on the Hermès Instagram.

Film


  • Teaser

    2D animation movie. This teaser was sent to guests one month before the opening party as a save the date. The entire 2D graphic charter has been applied on flyers and invitations.

  • HERMÈS // POST PARTY EVENT

    Production of the opening party movie report.

  • Teaser

    A second teaser was then created to attract people to the Horse exhibition, present on the top floor of the new flagship.