Jaeger-Lecoultre

Reverso Watch


Founded in 1833, Jaeger-LeCoultre is one of the greatest Swiss watchmaking houses. Created in 1931, the Reverso watch range has become a real brand icon. In 2015, we were faced with the question of how to help them celebrate its 85th anniversary.

concept


In order to celebrate the Reverso’s 85th anniversary, we created a brand movie to trace the history of this iconic product. “The Birth of an Icon” is a journey through time and famous events. This movie has been accompanied by a real media plan with banner ads and prerolls.

Film


  • "Birth of an icon"

    The film is a journey through time: 1931-1945 / 1969-1990 / 2016, with clips allowing fluids and aesthetic transitions, always in continuity.

  • Making-of

    Our making-off

photography