In order to celebrate the Reverso’s 85th anniversary, we created a brand movie to trace the history of this iconic product. “The Birth of an Icon” is a journey through time and famous events. This movie has been accompanied by a real media plan with banner ads and prerolls.
"Birth of an icon"
The film is a journey through time: 1931-1945 / 1969-1990 / 2016, with clips allowing fluids and aesthetic transitions, always in continuity.