In order to entertain the Lokahi community, we produced brand content such as videos, photos, and making of videos. This content explains the new brand universe “Lokahi, water explorer”.
We went to New Caledonia in the Noumea lagoons to shoot new Key Visuals, and 3 films. Then we flew to Shenzhen to meet the people designing Lokahi boards and captured the production process on video.
LOKAHI // HUMAN STORY
In order to call attention to the authenticity of the brand, we made a film on all the people working behind the scenes. We met them and followed them in their daily life.
LOKAHI // CONCEPTION
We produced this movie, explaining the product conception and production. It permits to users to see behind the scenes and to see for themselves the quality of the product. Shot in Shenzhen, the film highlights experts working to the highest of ethical standards.
In order to create consistency between all content for the brand, we worked on a iconographic charter that describes the do’s and don’ts according to the different usage segments.