Quechua

2Seconds’ 10th anniversary


It is the 10th anniversary of the iconic 2 Seconds Quechua tent. To celebrate this special event, we conceived and produced an emotional & international multi-channel campaign.

concept


‘For 10 years now, the 2 Seconds tent has been part of thousands of stories. Will you share yours with us?’

How can Quechua show appreciation for their clients while commemorating its 10 year anniversary? To pay tribute to these moments, we produced a TV commercial, and also created a mini-site and an app. This allowed users to share those precious moments through a 2seconds movie clip.

identity


Design of the entire campaign’s identity: logo – pictograms. The whole identity is built around the number 2 from the initial 2Seconds logo.

Film


  • 2 Seconds 10 years

    We conceived and produced a movie highlighting the memories and emotions users have had with the 2 Seconds tent over the past 10 years.

  • 2 seconds Application tutorial

    For the application launch, we created an animated film showing its functionality.

website


We created a website on which the 10 year history of the 2 Seconds’ tent is told. You can also find the TV spot we directed and produced. More importantly, the website is directly linked to the “My 2 Seconds” app: you can find videos posted by users on a map in real time.

 

Visit website

application


A 2 seconds-based social network

The users are invited to choose tags to express their emotions which they can attach to a 2-second video clip. Whether having a joyful, crazy, humbling or relaxing time, the users can share their most memorable moments with the entire world. Moreover, we produced a motion movie to explain how to use the application.

photography