The objective was simple: demonstrate the durability and reliability of a backpack which sells for less than 10 euros. We worked with Quechua on a strong & humorous TV campaign.
We designed the entire campaign’s identity that uses both technical and mountain codes.
We wanted to show that, no matter the product, Quechua designs and tests it to the highest standard.
The website invites visitors to discover all the tester’s paths through the mountain, and to know more about products tests