Quechua
Quechua Phone
We created a digital campaign where users were invited to test the first mountainproof smartphone, invented by Quechua.
concept
Quechua phone, mountainproof.
Marketing and communication was a real challenge for us as Quechua still had to prove its legitimacy in the smartphone market. That’s why we decided to explore the mountainproof concept by working on a multichannel campaign with one purpose: prove the resistance of the Quechua Phone in the mountains.
Film
We conceived, designed and printed the press kit.
website
Conception and production of an experiential website. The users were invited to test the Quechua Phone in real mountain conditions. After selecting the natural elements as water, dust and wind and see in real what happened to the phone.
Test it now:
