Quechua

Raincut


Through a strong concept, the brand wanted to highlight its flagship summer product : the Rain-cut technology. Waterproof, breathable and compact.

concept


We chose to take the opposing view of a classic rain jacket ad. We wanted to put under the lights people whom really love the rain. By showing how crazy those people are about rain, we created proximity with our viewers.

Film


  • Quechua // Raincut

    Realization of a "long" movie highlighting several Rain lovers . Then 3 mini film about each one of them.

website


Conception and production of a dedicated website to rain-cut technology.

 

Visit website

photography