Shang Xia

Arts & Crafts Event


Shang Xia is a luxury and modern brand based on the artisanal chinese savoir-faire. They wanted to create an event to increase their in-store traffic.

concept


We invited young artist Mathilde Arnaud to help customers and passersby discover the art of Chinese traditional paper cutting in order to celebrate the Duanwu Festival. Paper cutting dates back to the second century and requires the artist to be very focused and patient.

photography