Shang Xia

Social media strategy

In 2015, Shang Xia wanted to show that, not only is it a proud Chinese originated luxury brand, but it is also a brand close to the heart of Parisians. That is why we wrote and produced the brand movie, and started a whole new social media campaign.


In order to communicate on the store and the brand, we worked on a new social media campaign strategy. For the rework of the social media strategy we produced new photos and video content to communicate about the brand’s products, its craftsmanship and Shang Xia in Paris.




    Conception and production of the brand movie in which we follow a beautiful woman, from her Parisian house to the Shang Xia store.