Shang Xia

Fathers’ day Event


For Fathers' Day, we invited the French poet Pierre Muys, to deliver a special poem and personalized experience at the store.

concept


The customers had to pick a card on which different adjectives were written such as “irreplaceable” “generous”, etc. People were then invited to give the poet 4 words or to share a memory with him: from this exchange, he created a custom-made short poem.

photography