In order to increase traffic on the website, we reworked their website with 2 objectives :
Explain the So Music offer to new customers and access service directly and easily for subscribers.
Improve the design and the ergonomy in order to fit the young users’ expectations (16-24yo)
Conception and production of an innovative and ergonomic website for So-Music by Société Générale.
Société Générale wanted to modernize its website while building on the So-Music brand notoriety.
That’s why we re-used the famous Société Générale’s colours (black and red) and also the illustration style of current identity. Through big images and an easy user experience, we aim for meeting our young target’s demands.
Design of the graphic charter for the website: logos, typography, …