Walking Challenge
Newfeel wants to launch a "new" sport through a whole campaign highlighting. Discover our 360 campaign.
concept
Walking is more and more widespread among sportsmen, but it is still too little considered a real sport in its own right. Therefore, we have created a 360 campaign to promote walking, and encourage people to join the community!
Film
Film
website
We have designed a web page to talk about the « Mon Défi Marche » challenge and its benefits: joining a community and getting back in shape gradually.
website
Newfeel presents the PW 240: the first shoe designed specifically for walkers, so you can walk well equipped. To demonstrate/highlight this product, we have created its own dedicated page on Decathlon’s website.
We also designed and produced the key visual used throughout the campaign, in stores and on the web.