Newfeel

Walking Challenge

Newfeel wants to launch a "new" sport through a whole campaign highlighting. Discover our 360 campaign.

    concept

    Walking is more and more widespread among sportsmen, but it is still too little considered a real sport in its own right. Therefore, we have created a 360 campaign to promote walking, and encourage people to join the community!

    Film

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    • TVC MOVIE

      Through a narrative voice-over depicting a young walker, we are telling the story of her lifelong relationship with walking. We are showing the benefits walking has provided her, whether physical, psychological or emotional.
      By modernizing this practice, we are inviting you to join the movement and the community. It is in everyone’s interest that walking is considered a sport. This movie marks a new beginning :
      « I have always walked, today we’re walking because it’s a sport ! »

    Film

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    • Walking challenge

      The walking challenge is a coaching programme to get back in shape gradually.
      We have made a movie to encourage participation!

    website

    We have designed a web page to talk about the « Mon Défi Marche » challenge and its benefits: joining a community and getting back in shape gradually.

    Visit website

    website

    Newfeel presents the PW 240: the first shoe designed specifically for walkers, so you can walk well equipped. To demonstrate/highlight this product, we have created its own dedicated page on Decathlon’s website.

    Visit website

    print

    We also designed and produced the key visual used throughout the campaign, in stores and on the web.

    Film

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    • MAKING OF

      Discover the backstages of our movie with Alizée's interview.

    photography