Newfeel

Walking Challenge


Newfeel wants to launch a "new" sport through a whole campaign highlighting. Discover our 360 campaign.

concept


Walking is more and more widespread among sportsmen, but it is still too little considered a real sport in its own right. Therefore, we have created a 360 campaign to promote walking, and encourage people to join the community!

Film


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  • TVC MOVIE

    Through a narrative voice-over depicting a young walker, we are telling the story of her lifelong relationship with walking. We are showing the benefits walking has provided her, whether physical, psychological or emotional.
    By modernizing this practice, we are inviting you to join the movement and the community. It is in everyone’s interest that walking is considered a sport. This movie marks a new beginning :
    « I have always walked, today we’re walking because it’s a sport ! »

Film


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  • Walking challenge

    The walking challenge is a coaching programme to get back in shape gradually.
    We have made a movie to encourage participation!

website


We have designed a web page to talk about the « Mon Défi Marche » challenge and its benefits: joining a community and getting back in shape gradually.

Visit website

website


Newfeel presents the PW 240: the first shoe designed specifically for walkers, so you can walk well equipped. To demonstrate/highlight this product, we have created its own dedicated page on Decathlon’s website.

Visit website

print


We also designed and produced the key visual used throughout the campaign, in stores and on the web.

Film


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  • MAKING OF

    Discover the backstages of our movie with Alizée's interview.

photography