In 2020, Auchan entrusted us with all its communications. To kick off this collaboration, we came up
with a 360° campaign. Based on a simple, obvious idea, but never done by a French retailer before:
putting people at the heart of everything.
Film TV
A campaign shot with real employees and an open casting call, carried out in Auchan stores across France, directly inspired by real life.
All to the sound of the iconic music from Auchan adverts, updated by the studio Chut On Vous Écoute.
The campaign was broadcast on 45 TV channels in France including TF1, TMC, France 2, France 3, France 5, M6, and more.
National online video and poster campaigns completed the approach.
We wanted to show the small, everyday, simple gestures that make all the difference.
Commercial campaigns
The Auchan Wine Fair takes place from the end of September until the beginning of October. We wanted to highlight our employees’ generosity and expertise through short 20-second videos designed to be shown on social media.
For the Back to School campaign, we produced a 30-second film for digital distribution, where we follow a family whose children browse the shelves in search of back-to-school treats.
Back to school/Wine fair
Social Media Activity
We showcase real people who make a difference through little everyday actions. Our local producers, our employees and our customers are the backbone of our Social Media communication.
Through anecdotes, testimonials, and little stories that have changed a person’s daily life, we let people have their say.
This is authentic and inclusive marketing, where the customer takes centre stage.
Tracts
Auchan distributes leaflets 4 to 5 times a month in mailboxes across France. The leaflet is one of the brand’s most effective communication tools. Orès is tasked with creating and designing these leaflets and related visual merchandising.
Each leaflet is designed to align with the new signature “When people make the difference”. To do this, each image chosen reflects spontaneous and natural moments in life.
A hashtag has also been set up to encourage customers to share their photos using #Lesgensfontladifférence.
The taglines are quotes from customers or employees and are in simple, everyday language.
Auchan Piéton: far for pedestrian
Opening of three new Auchan Piétons in Lille.
We have come up with a global communication campaign that can be tailored to all future openings in France.
The challenge was to make sure Auchan stands out in the midst of the competition with a distinctive concept.
Flyers / Presse
Social media
Waaoh Challenges!
Auchan entrusted Orès with the new Back to School 2020 edition of its Waaoh Challenges! : newsletters, leaflet inserts, in-store TV, and more.
Tract
Social media
Flyers
