Orès has created a quirky campaign for Candia to mark the launch of its new takeaway latte in collaboration with Columbus.
A true symbol of the “American way of life”, takeaway coffee has become an essential part of our city lives!
Candia is capitalising on its French Touch with the launch of its takeaway latte, created in conjunction with the French company Columbus Café.
Because a coffee on the go is always better with good French milk, Orès wanted to play on American references to playfully assert the 100% Frenchy side of the product.
The campaign has been designed around catchphrases in Franglais, which humorously underscore the francophile nature of the Candia x Columbus latte. Lastly, offbeat translations highlight how the product stands out from the crowd.
Displays
