Klorane has teamed up with Orès to unveil a 360° campaign (TV and online video, digital and social media, visibility in chemist’s) dedicated to the refresh of its famous Quinine hair care range.
For over 50 years, the botanical and pharmaceutical teams at Klorane Laboratories have worked hand in hand to bring out the very best of nature in their products. This unique expertise has enabled Klorane to become an iconic dermocosmetics brand.
After reaffirming Klorane’s unique DNA in a new brand positioning, Orès worked on revamping the communication of their most emblematic hair care pillar: the Klorane anti hair loss range with Quinine.
With a subject as sensitive as hair loss, Orès has chosen to focus its new campaign on the benefits of the main active ingredient used: Red Cinchona, the medicinal plant from which Quinine is extracted. Rather than focusing the message solely on hair loss, the agency preferred to adopt a more positive stance and tone to reveal the full strength of their hair range. With the powerful slogan ‘make your hair a force of nature’, Orès and Klorane are also boosting consumers’ sense of self-confidence.
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