Auchan has teamed up with Orès to unveil a TV campaign for children dedicated to its new radio-controlled car.
In the run-up to the festive season, Auchan, voted the best toy retailer for the 2nd year running, was keen to make its mark on the children’s advertising scene.
For the launch of its new radio-controlled car with a futuristic design, the Midnight Hunter Spy 2.0, the brand has teamed up with Orès to create a TV campaign worthy of an action film.
Set in a fantasy world, the film plunges children into the heart of a life-size spy mission. There’s plenty to keep their imaginations running wild !
In order to recreate the futuristic world of the car and its many gadgets (built-in backlit headlights, ball launcher and spy car), Orès opted for a 3D production as close to the real thing as possible.
