Klorane reveals the gentleness of its baby range in a new 360° campaign (digital and social media, visibility in chemists) created by Orès.
Klorane has always combined the best of botany with its pharmaceutical expertise in its products. For the update of its historic baby range, Klorane is ever more committed to natural products and is offering new ORGANIC skin and hair care products for infants and toddlers.
In this new 360° campaign, Orès wanted to highlight all the brand’s expertise while keeping the soft feeling and gentleness that are characteristic of a product range for babies.
The agency has, therefore, chosen to highlight the natural properties of the main active ingredient used : Medicinal calendula. Known for soothing and naturally strengthening the skin, calendula is an excellent choice for babies, whose skin is still young and vulnerable.
A campaign full of gentleness, in line with the Klorane brand platform designed by Orès.
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