Why should we give up pleasure and taste when it comes to healthy eating?
Orès was chosen by Bjorg to take a fresh look at its communications and reveal the best of the brand and its plant-based milk and cereal products.
These first 2 TV films by Orès, with their acidulous aesthetics, feature a succession of life moments brimming with joy and vitality, a format that is not very common in television today, but which successfully uses the codes of the networks.
To the cult 80s soundtrack Born to be alive, remixed for the occasion by Ghosts Play Music, the protagonists, of all generations, savor the moment, always accompanied by their Bjorg essentials. Good (for the planet), good (for your health) AND good (for your taste) products, in perfect harmony with the closing line: “Bjorg to be alive”.
A truly epicurean ode, soon to be followed by new statements for Bjorg and Orès.
