Freshly rebranded, Decathlon highlights its latest product innovations in a new campaign designed by Orès.
Decathlon has not finished innovating! France’s No. 1 sports retailer is renewing itself more and more every day to enhance the experiences of French people.
For its first publicity since announcing its new brand identity and platform, Decathlon Innovation has chosen to showcase its latest product innovations in a brand-new campaign. (VOL capsules – Landing Page – Totem)
Far from the often cold and clinical representation of innovation in advertising, the Orès agency has imagined films that reintroduce emotion into the story of product innovation.
For it is Decathlon innovation that makes every moment of sport a truly singular emotional experience.
