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Naf Naf

Naf Naf Paris asked us to rethink the brand and its territory of communication during its peak hours of the year. Our response is based on this quote from Audrey Hepburn: “Happy girls are the prettiest”. To make the girls happy, we decided to surprise them. The surprise and the emotions it brings are at […]

Category: CampaignConceptFilmIdentityPhotography

    Naf Naf Paris asked us to rethink the brand and its territory of communication during
    its peak hours of the year.
    Our response is based on this quote from Audrey Hepburn:
    “Happy girls are the prettiest”.
    To make the girls happy, we decided to surprise them.
    The surprise and the emotions it brings are at the heart of the new 360°
    communication territory: Print, TV film, digital display and webcast.

    Case study

    Advertisment campaign

    Naf Naf wants to end the monotony of Paris and wants to make women happy! This advertising campaign is the opportunity to unveil its new signature: “Naf Naf, Forever Surprising”. The brand invades the capital with a series of posters that dress up its heritage.

    Displays

    Press
    PLV
    Commercial operations

    We worked hand-in-hand with the marketing teams to produce the signage and store POS that will be installed for the commercial operations of the brand. We have created brochures, digital inserts and POS relays.

    Lookbook

    We realized the lookbook for the Autumn / Winter and Spring / Summer collection in the studio.
    We worked on the graphic universe, and produced all the content. From the choice of the photographer to the photo editing, we created all the elements necessary for the lookbook to be ready for distribution.

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