Christmas Campaign
For the Christmas campaign, PWT turns the Christmas catalog into a great interactive and creative adventure.The children are the heroes of this quest and go in search of Santa Claus through clues hidden in the catalog.The brand gave us the launch film for the game and the announcement of its winner.The challenge is to encourage […]
Billboard TV
Christmas is coming up.PicWicToys wants to affirm its leadership position in the toy worldand stay in the minds of families. To do this, Orès is setting up a TV campaign. In & Out Billboards
Campaign relaunch
After defining the territory and the mission for the new toys brand PicWicToys,we imagined a digital campaign but also adapted for cinemas and storesin order to present its new identity to a wide audience. Films The Sheriff The Doctor The Knight Interviews Results 6,053,572 views in total for the 3 films1,952,584 views on Facebook3,051,455 on […]
Brand territory
PicWicToys, born from the merger of Picwic and Toys’R’us, has become one of the biggest toy players in France. As a new brand, PicWicToys had to win its place in the hearts of consumers and find a strong communication territory combining the best of both brands. Identity A concept translated by a strong signature: PicWicToys, […]
