Van Rysel is back with Orès for the release of its smart Home Trainers.
When winter comes, as the days get shorter and the bad weather sets in, every cycling outing becomes more difficult. For the launch of its new smart Home Trainers, Van Rysel was keen to promote indoor cycling and the countless possibilities it offers.
In this context, and because the pleasure of cycling should not be limited by the time of day, the weather or anything else, Orès has created a new campaign for Van Rysel dedicated to its Home Trainers.
Conceived as a diptych between intense outdoor training and comfortable home practice, the film plunges us into the heart of a home training session. Whether in the rain or at night, the on-screen cyclist pushes her limits on all terrains, without even leaving her living room.
But even if the training routes are virtual, the emotions generated by the Van Rysel Home Trainer are very real.
Film
Backstage
