Auchan is focusing on the back-to-school season for the whole family in a new TV campaign created by Orès.
September is fast approaching, and many families are facing rising costs for the start of the new school year.
As Auchan believes that we shouldn’t have to choose between the essentials and what is essential, the brand is helping families to worry less about the back-to-school spending, so they can set their kids up for a successful year.
With this in mind, Orès chose to focus the new Auchan back-to-school campaign on extra-curricular activities starting up again for little ones.
Broadcast on television, the film stages the tale of parents trying to find the perfect extra-curricular activity for their little girl. Music, football, skateboard… Nothing seems to be the right fit for her.
In the end, it’s during the big back-to-school shopping trip that, almost by accident, they discover the little girl’s natural gift for an entirely different sport: Basketball.
A touching film that is a must-watch for this back-to-school season.
