To mark the extension of its exclusive partnership with the NBA, Decathlon unveils a new campaign designed by Orès.
Decathlon is extending its partnership with the NBA !
The brand has just announced the renewal of its partnership with the world’s most famous basketball league until 2029. This first-rate collaboration is further proof of the NBA’s confidence in Decathlon’s expertise and its Tarmak brand.
For Decathlon x NBA, the Orès teams have come up with a new campaign that pays tribute to the sport’s unique DNA : the pleasure of playing, challenging oneself and surpassing oneself, anywhere.
Inspired by road movies, the film takes us shoulder-to-shoulder into the heart of the game for an immersive, powerful visual effect. From a skate park to a disused building, a multitude of games take place, in both urban and unusual locations. Always accompanied by the new Tarmak B900 BOX NBA, players create their own rules and revolutionize the game with style.
A fast-paced journey into the world of Decathlon x NBA, highlighted by an original composition by Ghosts Play Musics, Orès Group’s music entity, and Mat Bastard (Skip The Use).
