Once again this season, Orès is supporting Zôdio in running the biggest
commercial highlight of the year.
Inspiration notebook
The heart of the campaign? A Christmas catalogue in the form of an inspirational notebook. A notebook filled not just with products and scenarios, but advice, tips, recipes, tutorials and DIY, too… Advice provided by the workshop managers, various influencers from the community, as well as Mallory Gabsi, Top Chef semi-finalist. A treasure trove of creativity and, above all, a call to action, in connection with the brand platform set up a short time before.
Film
The campaign is accompanied by a film and tells the story of a family living in tune with the seasons. And so we follow their life indoors, now making the most of their reassuring, protective cocoon to recharge their batteries, then rediscovering all their creativity and desire to get on with things, to gradually illuminate their interior and prepare it for the holidays, to enjoy it as they should, together.
