Once again this season, Orès is supporting Zôdio.
For this new campaign, we had to meet two challenges:
Inspiration notebook
First of all, the societal context and the need for Zôdio and its customers to give meaning to its consumption and production. A desire that we wanted to transcribe in the story told by the campaign. Observing nature, being inspired by its colors, taking advantage of its virtues, nature inspires the decoration but also the creation and the cuisine of Printemps.
Film
We also had to deal with the shortage of paper, which forced us to rethink our paper format to give more weight to the video. Thus, the story is transcribed in a feel good film mixing videos and photos, friendly atmosphere and inspiration, Faire and seasonal ideas.
