With Orès, Candia unveils a new TV campaign for its Viva milk, enriched with 10 vitamins, vitamin D and calcium, which emphasizes vitality of body and mind. To win back consumers’ attention, the brand is playing the humor card in a campaign… that’s got attitude.
It’s a well-known fact that some mornings are harder than others. Mornings are when every moment is precious, and when breakfast, far from being inspired by advertising, becomes a joyful mess.
The Orès campaign plunges us into a family’s kitchen in the early hours of the morning. A father, not at all awake and a little overwhelmed by his daily routine, tries as best he can to get ready while giving his daughter a hand.
Thinking he’s helping her, he tries to do her hair, but in his morning confusion, the ponytail turns into… a dog tail. In the end, his daughter comes to his aid with a glass of vitamin-enriched Viva milk.
The film concludes with a new tagline, “Be a morning person all day long”, which perfectly embodies the vitality of body and mind that Viva offers throughout the day.
