Designed to give cyclists their first experiences of performance and speed on the road, the NCR Van Rysel is the ideal bike for more advanced use while remaining accessible.

It’s this doubly unique nature that the agency wanted to showcase in the “Catch me Now” campaign, drawing inspiration from “fox hunts”, those manhunts on bicycles that lead to furious races through urban areas between the fox (the hunted) and its hunters. The film immerses the viewer in a frantic chase between the fox on his NCR bike and his hunters on all kinds on bikes.
Will they manage to catch him? It’s up to you to find out in this film conceived, produced and directed by Orès.