The 2017 Ice Hockey World Champions were held for the first time ever in Paris.
The French Ice Hockey Federation, co-organizer of this major event,
wishes to draw a maximum of 22 matches to take place in the French capital.
The objective is to modernize the image of the federation, to create a craze around the team of France
and to draw attention to a sport too little recognized in the Hexagon.
Case study
We can be heroes, on the road for 2017
To communicate about this major sporting event, we designed and produced a campaign film, as well as 4 key visuals. Filmed during the preparation matches of the French team in Lyon, Paris and Lille, the film highlights the values of team spirit, solidarity, courage and respect that the Hockey carries.
Film
New identity
Photography
