“Optimism, color and creativity”

Tape à l’Oeil, French clothing brand for kids, needed to revitalize its image. They asked us to work on the logo design and its implementation in store. The design had to embody the brand’s values : fashion, color and audacity. The new identity was applied on all communication supports, including shop fronts, shopping bags, website, social media accounts…

We conceived and produced a motion design video to explain the new “Tape à l’Oeil” logo design.