For its new TV campaign, Auchan wanted to highlight its Auchan brand of everyday food products.
Because Auchan products offer only the best at the lowest price, Orès has created a series of 3 films for the brand, highlighting the high quality of its Auchan products with a touch of humour.
Eggs, hams, cookies… each film features an everyday product in the same still shot.
As a voice lists the many qualities of Auchan products in the background, both in terms of ingredients and commitment, eager hands pick enthusiastically from the packets.
In the end, all that’s left is empty packaging followed by the same deliciously effective rhetoric: “If there are none left, it’s because we keep making more”.
