With Orès, Klorane unveils an unprecedented 360° campaign for the worldwide launch of its moisturizing and shine-enhancing hair care range with Prickly Pear.
A pioneer in drugstore hair care thanks to its expertise in medicinal plants, Klorane invented the hair care category long before it became fashionable. For the launch of its new moisturizing hair care range with Prickly Pear, Klorane is once again showcasing its expertise with Orès in a colorful world of beauty. In line with its new brand platform, the creative agency created a 360° campaign for Klorane, celebrating the medicinal and moisturizing virtues of a carefully selected new plant : the Prickly Pear.
At the heart of the campaign is a glow-in-the-dark film that immerses viewers in the full range of Klorane expertise, for hair flooded with light and shining in health. Because it’s only by taking care of your hair from the inside that it shines on the outside. Massively broadcast on Catch up TV, VOL, digital and social Media and relayed in pharmacies and pharmacists, the campaign is sublimated by a powerful claim : “Water in, shine out!
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