In this new campaign created for our partner, we wanted to encourage holidaymakers to make the most of their getaway by doing their shopping with the help of Auchan Drive. Allowing holidaymakers to enjoy their holiday to the full: “Take the time to take it easy, we’ll take care of the drinks”, or to avoid the inconveniences of returning home:

“Soak up a little more sun, we’ll take care of the shower gel”.

The campaign’s positive and optimistic tone is fully in line with Auchan’s brand platform and its “Avec Plaisir” (With Pleasure) signature.

Implemented from mid-July until the end of August, the campaign was rolled out across billboards and digital billboards throughout France (in stations, big cities and on major roads), as well as on radio and social media; not to mention a presence in store!

And because no holiday is complete without a crossword, we created a tailor-made puzzle that encourages customers to discover the best of regional French products. Media activation in women’s summer magazines (Elle, Closer, Gala, Voici, etc.) to complete the campaign.