In their new campaign by Orès, Van Rysel pushes the limits of performance, level after level, with their RCR racing bike.
With the launch of their new RCR racing bike, Van Rysel are aiming to make their mark in the performance bike sector.
Presented as the perfect balance between ‘lightness, stiffness and aerodynamics’, the RCR is designed for experienced cyclists looking for performance.
In this new campaign, Orès wanted to showcase cyclists’ unrivalled taste for challenge and competition. Conceived as a video game, the film follows the frantic race of a cyclist called Péris on his RCR road bike. Level after level, the player pushes his performance to the limit in order to shine on each of the race maps.
Will he reach the ultimate performance level? Find out in this film by Orès !
