Brand reboot

Few years after launching the stand-up paddle company “Lokahi”, Orès was asked to fully revamp the brand. 

From strategy to the logotype; From website to the brand movie and photo collections; We rebooted every asset and touch point.

We imagined the new logotype as a symbol of harmony. An important value for the brand and for stand-up paddle.

Designed thanks to the Fibonacci golden number, the logotype aims to convey the harmony banding energy: Water, air, balance and wellness all together.

Strong & bold, the font tends to stabilize the floating isotype.

Website

Based on the brand guidelines we established, we developed the worldwide Lokahi website.

Designed to be both informative and for e-commerce, it gives the possibility to discover the riders, the different boards ranges, and to shop online.

Pictures guidelines

We also established guidelines for all the pictures and created all the contents for this relaunch.

From brand pictures to brand video, brand contents and photo collections.

The idea was to create a consistent brand, but also to provide the tools to the client to follow the line for the next shootings.