This year, Auchan and Orès are welcoming in the new school term in style, in an exclusive
collaboration with artist Bruno Graffer (3.2 million followers on TikTok).
Hear that? The back-to-school bell is ringing! Their summer adventures may be over, but start of a new school year is also the perfect occasion for kids to discover and express their own style! So, this year, Auchan and Orès have decided to make this the most stylish school year yet, with a unique social media campaign.
As we can’t all be artistic geniuses, Orès has signed an exclusive collaboration with Bruno Graffer (3.2 million followers on TikTok). Having risen to TikTok fame with his original and colourful creations, the artist has customised school backpacks for the brand, with the help of his online community’s creativity.
In parallel, Bruno has also created some exclusive tutorials for the Auchan community on TikTok; these tutorials can also be discovered in stores, via a QR code system.
Coordinated by Orès, the #AuchanPimpeTaRentrée [#AuchanBackToSchoolInStyle] has generated more than 2 million views and around 50,000 likes on TikTok. Auchan is certainly set for a busy start to the new school year.
