After Latte, Candia x Columbus Milkshakes hit the cold aisles! Orès signs a second 360° campaign (OOH & DOOH – social media) for the dairy brand, as quirky as ever.
Round 2 for Candia and Columbus!
Following the success of their takeaway latte, Candia and Columbus are teaming up again to launch a 100% French milkshake. To publicize the new product, Orès and Candia have humorously capitalized on all the aspects that make this milkshake so strong : good Candia French milk and the Barista talent of Columbus.
As with the first campaign, Orès created a series of delightfully effective French catchphrases for Candia, highlighting all the American delicacy of the milkshake… BUT the French way. Broadcast this summer, the Milkshakes and Latte campaigns are intended to live together, notably in OOH advertising.