The seed
Decathlon wanted to pay tribute to the people behind each of the brand’s products.
For this brand new 360 campaign we wanted a very committed and an inspiring film that broke with product communication related to the price.
We signed with Decathlon a short film full of emotions.
This 100% Orès production is one of our most beautiful achievement.
This short film is an analogy between the story of a kid making a seed grows into a tree, and the daily work of collaborators and the love they provide to bring them to life.
It’s also an interesting example project for us because all our offices (from Lille, to Shanghai, Ho Chi minh and Montreal) were working together, following the same art direction. This is another reason why we are so proud of this one.
And we also think that people really loved it because we had 95% of positive reactions
Film
This 5-minute film was broadcasted in cinemas for 2 weeks.
The film as well as teasers were also posted on social medias.
Website
We have created a dedicated site with various complementary content which gives the brand the opportunity to continue the history of this project.
Results
On Facebook, the film generated more than 4.5 million views
and more than 100,000 engagements.
In cinema, it was viewed by more than 1.6 million spectators.
Reactions
