After choosing Orès as its new advertising agency, ManoMano unveils a campaign dedicated to its B2B branch and its ManoManoPro app.
Work in complete relaxation? It’s wrapped up with ManoManoPro.
For its first B2B address alongside Orès, ManoMano aimed to spotlight its ManoManoPro application in a groundbreaking TV spot.
While the brand is already well known among craftsmen, it now aims to become the N°1 supplier for professionals in the field by making their work easier with just a click.
The creative agency used humor as a tool to present the ManoManoPro experience. Conceived as a quirky on-camera testimonial, the film immerses us in the heart of a construction site, where a certain Julien Loiseau casually discusses his experience with the application. So relaxed is the business owner that he can’t help but whistle throughout the sequence, to the bewildered camera glances of his employees. The ManoMano whistling jingle follows, as a final nod to the brand.
Alison Donat-Chauvel, Global Brand Marketing, Media & Studio Senior Lead at ManoMano, reflects on this unprecedented collaboration: “We are very pleased to collaborate with Orès and to reconnect with advertising creativity for our first campaign targeting professionals. Orès has managed to retain what defines the DNA and strength of ManoMano, proximity and humor, while bringing a fresh and creative perspective on mental relief and the association between whistling and relaxation at work.”
