A bold blend of alcohol and sparkling water with a touch of natural flavours, Topo Chico plays on the perfect contradiction. A world inspired by the contrasts of the South, the Mexican heritage of Topo Chico, where the city meets the desert, where the people are charming in their contradictions. 

It is this direction that we have chosen to follow, through three universes in which we have represented the contradictions:

• Through images: with plays on light, colour and graphics.
• Through words: using figures of speech showing contrast as stylistic devices.