For 2022, Le Roi du Mattress wants to establish its brand across its territory, to humanise its communications,
and to highlight its diverse product range. It’s an important opportunity to communicate using
a fresh new strategy, with a major Sales campaign that marks the beginning
of an impressive series of videos, designed to help them fulfil their ambition.
“For a good night’s sleep, you need a decent mattress”. It is by questioning the obvious that we’ve successfully demonstrated the simplicity of this rhetoric in this film. In each situation, the object is adequately comfortable. Dynamic, yellow and blue in colour, the film takes place in the familiar brand environment of the Roi du Matelas.
