Viessmann has entrusted the creative agency Orès with its first TV campaign in France.
Viessmann? That’s right, it’s German.
For its first TV campaign in France, the German heat pump expert was keen to showcase the reliability and innovation of its German system.
But because German expertise can’t be invented, Orès came up with an original campaign with a German flavour for its client.
Created to depict a scientific demonstration, the film wonderfully plays on the positive cliché of German engineering by spotlighting a German engineer who is sharp, intelligent but somewhat complex.
It’s a TV campaign that humorously underscores Viessmann’s technical expertise for optimal everyday comfort.
