In greet hotels, upcycling is everywhere, even in their pubs.

greet is the Accor Group’s budget segment brand that pioneered circular hospitality.

greet is “the brand that gives places, objects and people a second chance”: upcycled decorative objects, second-hand furniture, local and seasonal products, measures to combat food waste… many of the actions taken by greet are part of a virtuous circular economy approach.

For its first publicity campaign, greet chose Orès to develop and produce a brand campaign that breaks with established industry conventions. The films and prints employ a quirky and humorous tone to create an original brand landscape that allows the brand to talk about concrete commitments with optimism and a touch of eccentricity.

Film

Visuals