For end of year festivities, Auchan and its must-have festive products save the most awkward family moments in its new campaign by Orès.
Convinced that the pleasure of eating well is an imponderable part of the festive season, the brand is committed to offering its customers quality products for an affordable Christmas.
In a context of constrained purchasing power, Auchan does its utmost to ensure that its customers can consume what they want, and not just what they can, for a successful festive season! Products of such high quality that don’t just provide food, but food for its taste, that therefore causes it to be food for thought and discussion.
The new TV campaign highlights this product reality in 3 brand-new films.
The campaign, imagined by Orès, takes place at the heart of 3 New Year’s Eve celebrations, drawing on a universal experience: the embarrassing silences that can occur at family gatherings. Because with Auchan, good things come at the right time, the many qualities of Auchans festive products save the moment and become a real conversation starter.
